There’s been a lot of talk Twitter and in the media today about Yahoo’s shiny new logo, bringing up questions about what a logo really means and what sort of research should go into its creation. Just check out the conversation on logo blog Brand New to see how in depth the analysis can get.

As any designer or business owner knows, a logo is much more than just a typeface and color choice: Your logo sets a tone, represents who you are, and helps establish a relationship with your customers—and that’s only scratching the surface.

For a bit of inspiration (beyond all you’ll be seeing about Yahoo for the next week), check out these great Virb sites that feature beautiful, informative logos:

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