Instagram has changed the way we communicate, share experiences, and even form relationships (not to mention forever changing the way we view food). With that in mind, what is Instagram? That’s what young director Paul Tellefsen set out to answer in his first-ever documentary, Instagram Is. Check out the trailer below!

Paul created this video as part of his senior year capstone project and released it last May. In the film, Paul captures meaningful impressions and opinions from a variety of people about social media, iPhoneography, and connecting with others. The 25-minute film is beautiful and insightful and fully worthy of the A+ we imagine he received for it.

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You can help keep the project moving by posting your very own Instagram that completes the phrase, “Instagram is _______.” Just be sure to use the hashtag #instagramisblank and link back to the team behind it, @instagramis.

Watch the full film or read more about it on their website: Instagramis.com.